Hi, I'm Raccine (pronounced ray-seen, like a ray of sunshine! ☀️) - I'm passionate about fostering inclusive communities and driving positive change - I'm an industry-agnostic professional with a deep commitment to diversity, equity, and inclusion. I specialize in empathy-driven, engagement-based community development and management.
In my career, I've focused on nurturing community spaces that people will love! I hope to continue curating enjoyable community experiences in my next role.
--
Career Highlights:
🌐 Built & sustained communities ranging from 100 to 50,000+ members
🌱 Utilized tacit knowledge development to rapidly establish community norms and culture, achieving 337% organic growth in a week.
📈 Implemented partnership strategies focused on ISVs, strategic partnerships, & channel partnerships resulting in a 68% increase in new user growth.
💡 Overhauled marketing operations budget, reducing costs by 95% in 2-3 months.
💰 Co-managed a large partner and event management budget, resulting in a 1500% increase in platform user growth.
🧑🤝🧑 Managed, led, and trained both paid and volunteer teams (community & recruitment), with sizes ranging from 4 to 17+ members.
📧 Achieved consistently strong email open rates, surpassing industry averages by 5% to 20%.
🐦Managed promotional and social media campaigns, resulting in a 168.56% increase in follower count on Twitter, a 30.06% boost in engagement, and a monthly search volume increase averaging between 30% to 68%. These campaigns consistently delivered a 26% - 38% conversion rate each month.
🌟 Crafted a creator & UGC content growth strategy focused on rewarding existing platform users, regardless of their influencer status, based on their contributions.
🚀 Oversaw community outreach and established a feedback pipeline for product development, ensuring community-driven development focused on user needs + wants for both the product and community experience.
✨ Developed inclusive, data-driven brand and communication plans centered around multicultural awareness for organizations in the games industry that focused on supporting & uplifting underserved groups.
--
Social media, business development, and/or product management are roles that I'm also available for!