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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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Community Co-Creator | Consultant | Facilitator

I am Rosanna Lopes, a dedicated community co-creator and nurturer with a rich background in affiliate marketing and a deep passion for building meaningful connections. My journey into community work began with my extensive experience as an Affiliate Marketing Manager, a role that honed my skills in relationship and partnership-based marketing. This experience taught me the importance of building lasting relationships and creating win-win opportunities, a skill I now bring to community co-creation and nurturing. One of my most significant milestones was co-founding and growing the Lisbon Digital Nomads meetup group, which attracted over 20,000 members on Meetup.com and hosted weekly events with over 200 attendees during the summer. This endeavor not only solidified my understanding of community dynamics but also fueled my passion for creating spaces where people can connect and thrive. I am passionate about intentional communities and have visited several, including Tamera in Portugal, where I completed their month-long Community Course, Piracanga in Brazil, and various communities in Mexico. These experiences have deepened my understanding of living in harmony with nature and each other, and they continually inspire my work. I've extensively trained myself on the topics of relating and community, and I've completed courses such as "Working with Conflict in Community" "Systems change" "Community building" etc. These courses have equipped me with tools that are essential for nurturing resilient and cohesive communities. I was born into two cultures, Dutch and Portuguese. I've lived for 4 years in Barcelona, 4 in London, and have been nomadicly for nearly a decade. I have a keen interest in cultures and sub-cultures and am very curious to our different views on what "Normal" means. I believe this helps me in the way that I work and approach people. My unique skills include creating and nurturing opportunities, event planning, promoting initiatives, and partnership marketing and I have a keen sensitivity to group dynamics, allowing me to adjust and respond effectively. I excel at bringing people together, online and offline, and fostering a sense of belonging. I can help where others might struggle by leveraging my diverse background to bridge gaps between individuals and groups, facilitating clear communication, and nurturing a supportive environment. I am committed to helping businesses and organizations create thriving, inclusive communities where everyone feels valued and connected. Let's work together to build communities that are not only successful but also deeply fulfilling and transformative for all involved.

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People focused, value focused, community first approach

My origin story begins in Learning & Development where I first heard of online communities in the professional sense, delving into social learning and subsequently launching and managing the first internal community at one of the UK's largest general insurers. A move into the world of SaaS saw me build a community from the initial beta program of 50 members to a thriving, engaged, connected community of over 25K members when I left seven years later. Bringing value to members in a wide variety of ways, working cross-functionally internally to bring the best content possible, and building and nurturing relationships with the people inside the community, both online and at real-world, analog, in-person events, made this the go-to place for customers of the company it was from. Having then been involved in building the foundations for a brand new community at one company, followed by being brought in to enhance and deepen an existing community at the next, growing membership by 62% through a new on-boarding program, I was made redundant in both occasions bringing me to now looking for my next opportunity and new community members to bring value to and build relationships with. I would say the skills I bring to a role and it's community come with the experience of run great community events programs, the ability to truly work cross-functionally internally to ensure that the very best people are involved in bringing value to members. I'm very people focused, and in this case, very customer-focused. Customer centricity is super important to me and is my ultimate starting point and ending point in community building.

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My forte is having conversations and designing events, for with & by community members!

I am my own harshest critic, which also makes me everyone's easiest friend to make. Only because I will allow you to be someone who makes mistakes. It's only when you step into the inner circle that I'm uninhibited enough to share my opinions openly, but expect only greatness from yourself, while you're within my reach. It is the ability to see & want to understand someone's life makings, and want to make them seem interesting to other people that will likely get along with them, but don't know it yet. Trust me to be able to string words together that make it seem like it is me talking, and not a bot sending out reminders, my special skill? Waiting 3 extra minutes before I hit send so I can populate the message with all the right emoji! Community enabled me to learn some of my favourite things about people & people interaction was that - • We like being spoken to, with intent • We like being recognised, and • We like being taken care of. Anyone who disagrees, is probably lying, or just want these three things in a slightly different way. I'm passionate about curation merchandise for companies that gets their community members hyped about it, I'm all about personalisation and taking the time, I'm not someone whose skills transcend dozens of thousands of people. But I will wager I'm worth all of that to just singular members! The scope of work I want to do exists at the sweet spot intersection between: Community x Events x Merchandising Whether it's a consult on merchandising ideation, design, production or packaging. I love it all. Talking to me about the scope of what events could be run, could run us out of a notebook. And you'll see me best at work interacting with people live!

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Often, the true value of community gets lost in the chaos of day-to-day ops, broken processes & collaboration. I can fix that.

I’ve been building and growing communities since 2011—often without even realizing that that’s what I was doing. On paper, my background is in marketing, sales, workshop facilitation, and community strategy. In reality, I’m a builder, a connector, and a facilitator of meaningful interactions. Throughout my career, I’ve used what comes naturally to me—bringing people together—to devise practical strategies, techniques, and tactics that build successful communities. And, most importantly, I know how to tie those communities to concrete, measurable, and impactful business value. I’ve done this at AJ&Smart, CareerFoundry, UGG, Radisson Hotels, Mini-Cooper, Carlsberg Group and CreativeMornings Edinburgh (to name just a few). Now, I want to work with you: a passionate community leader who knows the value of community and needs help unlocking it. I’m a hands-on, get-stuck-in kind of person, and I want to empower you and your team to do the same. That’s why I facilitate community building through workshops—not hands-off training resources or generic on-paper frameworks. Through workshops, we learn together, problem-solve together, and take action together. Most importantly, you and your team come away feeling empowered to work collaboratively to carry your community forward. I can’t wait to learn more about you, your team, and your community. Let’s talk!

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Community Specialist, Consultant, Strategist, TEDx Speaker

Biggest accomplishments to date include giving thousands of third culture kids a wifi-home and a sense of belonging through my on & offline brand TCKGlobal. In 2018, I gave a TEDx talk on the growth of my online community of third culture kids around the world. And, as the first hire at Levellr (a fast growing startup which empowers music industry stakeholders to cultivate Discord & Telegram communities, harness valuable first-party data, and generate additional income streams) I enabled them to build innovative and scalable community-tech-specific products and services shown through direct impact in revenue by growing +37% in one quarter and over 2.5x vs EOY 2022. In 10 months I managed team growth of 400%. Notable clients include Sony, Universal, Warner, and renowned artists like Fall Out Boy, Steve Aoki, Gorillaz, Katy Perry, and Niall Horan, along with brand giants such as Starbucks. At Levellr I led teams that delivered" Community Building Software and Services Product and New Metrics Development Moderation Program & Moderation Training Development and Management Digital Services Management Community Education Products and Services Community Content Production Started community building at the age of 16. Spent 8 years in early-stage tech start-ups independently and in teams within different areas across the marketing mix. Loves all things community & communications, marketing, and people management. Enjoy forming deep and meaningful relationships B2C, B2B, B2B2C. Dedicated my 20's learning diverse marketing skills and becoming an expert in community. Now, in my 30s, seeking a stable, long-term community-focused role. Whether you want to get started on building a new community from scratch, or need hands on or community consulting help turning an existing unhealthy community to a healthy sustainable one - I'm your gal! Notable recommendations - available upon request.

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