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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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Community Co-Creator | Consultant | Facilitator

I am Rosanna Lopes, a dedicated community co-creator and nurturer with a rich background in affiliate marketing and a deep passion for building meaningful connections. My journey into community work began with my extensive experience as an Affiliate Marketing Manager, a role that honed my skills in relationship and partnership-based marketing. This experience taught me the importance of building lasting relationships and creating win-win opportunities, a skill I now bring to community co-creation and nurturing. One of my most significant milestones was co-founding and growing the Lisbon Digital Nomads meetup group, which attracted over 20,000 members on Meetup.com and hosted weekly events with over 200 attendees during the summer. This endeavor not only solidified my understanding of community dynamics but also fueled my passion for creating spaces where people can connect and thrive. I am passionate about intentional communities and have visited several, including Tamera in Portugal, where I completed their month-long Community Course, Piracanga in Brazil, and various communities in Mexico. These experiences have deepened my understanding of living in harmony with nature and each other, and they continually inspire my work. I've extensively trained myself on the topics of relating and community, and I've completed courses such as "Working with Conflict in Community" "Systems change" "Community building" etc. These courses have equipped me with tools that are essential for nurturing resilient and cohesive communities. I was born into two cultures, Dutch and Portuguese. I've lived for 4 years in Barcelona, 4 in London, and have been nomadicly for nearly a decade. I have a keen interest in cultures and sub-cultures and am very curious to our different views on what "Normal" means. I believe this helps me in the way that I work and approach people. My unique skills include creating and nurturing opportunities, event planning, promoting initiatives, and partnership marketing and I have a keen sensitivity to group dynamics, allowing me to adjust and respond effectively. I excel at bringing people together, online and offline, and fostering a sense of belonging. I can help where others might struggle by leveraging my diverse background to bridge gaps between individuals and groups, facilitating clear communication, and nurturing a supportive environment. I am committed to helping businesses and organizations create thriving, inclusive communities where everyone feels valued and connected. Let's work together to build communities that are not only successful but also deeply fulfilling and transformative for all involved.

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People focused, value focused, community first approach

My origin story begins in Learning & Development where I first heard of online communities in the professional sense, delving into social learning and subsequently launching and managing the first internal community at one of the UK's largest general insurers. A move into the world of SaaS saw me build a community from the initial beta program of 50 members to a thriving, engaged, connected community of over 25K members when I left seven years later. Bringing value to members in a wide variety of ways, working cross-functionally internally to bring the best content possible, and building and nurturing relationships with the people inside the community, both online and at real-world, analog, in-person events, made this the go-to place for customers of the company it was from. Having then been involved in building the foundations for a brand new community at one company, followed by being brought in to enhance and deepen an existing community at the next, growing membership by 62% through a new on-boarding program, I was made redundant in both occasions bringing me to now looking for my next opportunity and new community members to bring value to and build relationships with. I would say the skills I bring to a role and it's community come with the experience of run great community events programs, the ability to truly work cross-functionally internally to ensure that the very best people are involved in bringing value to members. I'm very people focused, and in this case, very customer-focused. Customer centricity is super important to me and is my ultimate starting point and ending point in community building.

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WordPress and Tech Centric Community Builder and Director

As a seasoned community leader with a rich tapestry of experiences, I bring a unique blend of passion, expertise, and innovation to every endeavor. My journey began over eight years ago within the vibrant ecosystem of WordPress, where I immersed myself in the community, eagerly contributing and connecting with fellow enthusiasts. Through dedication and collaboration, I quickly rose to the role of a trusted community leader, where I fostered engagement, facilitated learning, and championed inclusivity. During my tenure at GoDaddy, spanning four impactful years, I honed my skills as a community builder and creator, leveraging technology and human connection to cultivate thriving online spaces. Whether crafting engaging content, hosting interactive events, or spearheading initiatives to empower users, I consistently sought innovative ways to elevate the community experience. One of my proudest accomplishments includes my role as a lead contributor for WordCamp US, where I played a pivotal role in shaping the largest annual gathering of WordPress enthusiasts. Through strategic planning, meticulous organization, and unwavering dedication, I helped create an environment where thousands of attendees could learn, network, and be inspired. Fueling my passion is an insatiable thirst for knowledge, and I am constantly seeking opportunities to expand my skill set and stay at the forefront of industry trends. Whether mastering new technologies, exploring emerging platforms, or delving into the intricacies of community dynamics, I thrive on the challenges of continuous growth and evolution. What sets me apart is not just my extensive experience or technical prowess, but my innate ability to empathize, connect, and inspire. I understand that communities are built on trust, authenticity, and meaningful interactions, and I am committed to fostering environments where every voice is heard and valued. With my diverse background, unwavering dedication, and proven track record of success, I am confident in my ability to make a significant impact wherever I go. Whether it's nurturing existing communities, cultivating new ones, or pushing the boundaries of what's possible, I am poised to deliver results that exceed expectations and drive meaningful change.

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