Hire c-level Community People

"Uh, I know we hired you for website content and stuff - could you do this community thing, too?" So it began. And it went on, through blogs, websites, forums, social media's rise, social media's fall, through AI, into whatever the hell is next (I have a theory; it's all a big wheel). Along the way, I drove superheroes around San Francisco in a white panel van. Got strangled by Darth Vader, on multiple occasions. Introduced world-first trailers, created by my team, in rooms of thousands of people. Put on a hat that got people to cheer because of an in-joke. Messaged, and then dealt with, 1/4 of our addressable audience being screwed over by the parent company. Ran a convention and exhibited at plenty more. Slept in the office for a week to fix a major launch failure by another team, by hand. Raised tens of thousands for charities. Created countless real life opportunities for fans to geek out. I've been inside the belly of the beast at Meta, EA/BioWare, 2K, HTC and others. I've worked in video games, non-profits, pure tech, ISPs and as a magazine journalist/editor. I specialize in big picture strategy and connecting unseen dots. I can tell you what your community is going to do before it happens to avoid the inevitable mistakes. And all along the way, I'll talk to your customers as humans, treat them with respect, and ensure they end up loving your brand, not just liking it.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

Experience community leader and ex brand and design agency owner. I recently led the team at a community for agency leaders, with over 300 members. I was responsible for the day to day running of the business, and managing the community team. Core Responsibilities: Member growth & engagement Retention strategy Member acquisition & marketing Reporting and operations Main point of contact for member enquiries Events and peer support programmes Partnerships and sponsorships Wellbeing and mental health support I am passionate about developing engaged communities, providing peer support and development for members. I have consulted with aspiring community founders on the best approaches, structure, monetisation and long term development. Always happy to chat about community and the joy of bringing people together to create a real impact.

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I'm Erica, a creative professional and Community Manager with 8+ years of experience in connecting and empowering individuals in both creative and professional settings. My passion lies in building vibrant communities that foster collaboration and growth, while seamlessly balancing business objectives with the aspirations and needs of community members. With a unique background in journalism, design, fine art, and technology, I excel in weaving compelling narratives and forming genuine connections. From designing concepts for sports cameras to restoring centuries-old oil paintings, my diverse experiences enhance my ability to create inclusive spaces where ideas can thrive and meaningful relationships are formed. A Legend of Zelda fan at heart, I live by the motto: “It’s dangerous to go alone! Take this.” Whether discussing my journey from art nerd to (finally) being able to do one pull-up, or sharing insights from my professional adventures, I aim to put others at ease and inspire through storytelling. In my free time, you'll find me reading a cozy mystery novel or sketching with oil pastels. Ask me about anything—I'm always excited to share my journey. Core Skills: - Community Building & Engagement - Strategic Partnership Development - Storytelling & Narrative Crafting - Cross-Disciplinary Collaboration - Content Strategy & User Experience - Data-Driven Decision Making

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

I’m a community consultant who is driving organizational transformation through communities. Through Connecteur, a certified Meta Community Management’s company, I provide consultancy for community strategy development, and train community leaders and managers. Being an expert in communities of practice, I have over a decade of experience in the content field, project management, and program management, in working with organizations, entrepreneurs, and businesses around the globe in online and offline platforms. I have previously worked with Meta, Entrepreneurs’ Organization, Forbes, and others. I'm a tech savvy, self-starter and love challenges. In my consulting I use my own methodology for community building, as well as creativity - to make sure your community will reach its goals!

I'm an experienced content marketer and copywriter with a decade in various roles, including in-house, agency, and consulting, primarily in consumer/B2B tech. My infatuation with communities started back in late 2020 when I was a fractional content lead at House of Wise (an affiliate-led DTC brand). I helped amplify the stories of members through written content, a newsletter, and a Clubhouse audio series interviewing high-achieving women and founders throughout the following year. I continued to build a strong network and made connections during my consulting years as DTC Mom. After encouragement from a few former clients turned friends, I founded a women's e-commerce Slack community with 70 members (and counting!). I currently lead marketing and partnerships for an e-commerce SaaS company but looking to be in a full-time community role. I'm a lifelong super-connector, writer, storyteller, and Enneagram nerd with an infectious personality. I keep the #random channel lively but stay organized, championing those working with me.

With over 15 years experience, I provide leadership and mentoring to community teams, to bring their community to a higher level. Strategy & programs, metrics and reporting, influential communications - we build holistic connections across the business, identifying where a community can provide deeper value and impact for the business and community members. We prove impact with data. Always learning, I have a diverse and broad toolkit to offer; Design Thinking, CX certified, ICF certified professional/personal coach. I build safe spaces for teams where they can be themselves fully, where we challenge each other, grow and create significant impact; 1 + 1 = 3 when you do it well! I have spoken on various community topics at TSIA, Dreamforce, CMX, and other conferences.

Former Director of Community at Huffington Post with vast experience in technology, nonprofit and media. Global speaker who fosters connections and creates impact. A purposeful storyteller.