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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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Crafting vibrant communities and igniting brand growth with strategic marketing finesse.

Hello! I'm Kris, a big believer in the power of community to transform brands and bring people together in meaningful ways. My journey into the world of community building began not in a boardroom, but amidst the vibrant interactions of small-scale forums and local meetups. It was there, in the grassroots initiatives, that I discovered my passion for connecting people, not just online, but in the shared experiences that shape our lives. One of my proudest milestones came recently with the launch of "The Nest" for Goosechase Adventures—a platform where I translated user enthusiasm into a thriving online community. This wasn't just about numbers; it was about creating a space where every member felt valued and heard. The success of The Nest, marked by a staggering engagement rate in its initial weeks, was a testament to what we can achieve when we put the community at the heart of our strategy. My curiosity and love for learning have always pushed me to explore beyond the conventional. Recently, I've delved into the world of data analytics to understand community behaviors better. This new skill has not only enriched my strategy toolkit but also enabled me to forecast trends and tailor engagements that resonate on a deeper level. What excites me most is the opportunity to build bridges—between brands and their audiences, between products and their users. My approach is unique because I don't just look at community building as a part of the marketing mix; I see it as the soul of brand identity. It's where the magic happens, where brands become a living, breathing part of people's lives. Beyond the metrics and KPIs, my strength lies in my ability to listen, adapt, and innovate. Where others might see challenges, I see opportunities to strengthen connections and foster loyalty. My toolkit is diverse, from content creation that sparks conversations to event strategies that bring people together, all grounded in a profound understanding of what makes communities tick. In a world where digital spaces are more crowded than ever, my unique blend of creative vision, strategic thinking, and genuine passion for community engagement stands out. I don't just build communities; I cultivate environments where every member can thrive and contribute to collective growth. Let's connect and explore how we can create something extraordinary together, building communities that not only grow but flourish.

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A builder of dynamic communities focused on fun, trust, and transparency

For the past 8 years, I've built and managed communities across multiple platforms and dozens of IPs with one north star: Community should be fun. From leading subreddits for Destiny, ARK, Fallout, Starfield, and DMZ to working with volunteer teams on wikis for Warcraft, Star Wars, Marvel, DC, and hundreds move, my genre experience is extensive and my ability to wear multiple hats is unmatched. I most recently launched and managed community for Shankstars with Topgolf, my first shipped game as a member of a development team. Owning all aspects of community from pre-launch was an incredible blank canvas to worth with and applying my previous experience in systems analysis & design to feature development and production was a wonderful blend of my careers. One of my proudest achievements thus far has to be developing and launching the Wiki Rules and Blocking Policy at Fandom. When I joined Fandom through the acquisition of Curse Media and Gamepedia, the platform had a pretty simple policy for how wiki admins could run their communities: wiki admins can block you for any reason or no reason at all, without fair recourse. I identified this platform-wide policy as a poor experience for users and communities overall, so I sought to change it. After developing an imminently fair replacement that simply stated wikis need clearly-stated rules and admins should block according to those rules, I got executive buy-in on the monumental change and launched it to the community. The response was overwhelmingly positive. Admins finally had guidance on running healthy wiki communities, users had clearly-set expectations for their behavior, and complaints to customer support about admins PLUMMETED. Fandom has much healthier communities today as a result of my policy and I am incredibly proud of that legacy 2.5 years later. Communities should fun. Communities should be built on trust. Communities deserve transparency. That's what I believe and how I manage communities at scale, whether it's a 14 thousand user subreddit about Starfield lore or a 400 million user platform of individual wikis.

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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Fractional Consultant (Senior Community/Ops/Marketing/Product) | 10+ Years XP

Hi there, I'm George Siosi Samuels. I'm a fractional consultant, emerging technology (blockchain/AI) advocate, and 3x founder. I leverage my Polynesian heritage and 10+ years experience in building communities and businesses to help organizations navigate the digital realm, improve their internal culture, and embrace emerging technologies. I'm also on a personal journey to explore ancient cultures, creating content that connects the past, present, and future. You might have seen my work with the Tuvalu government on the National Digital Ledger blockchain project, or my involvement in getting Slack their first APAC enterprise customer. As the Head of Community at the Bitcoin Association, I worked towards fostering a global community team dedicated to driving the adoption and development of the original Bitcoin protocol. Through my company Faiā, a consultancy founded in 2018, I provide innovative solutions for community-building and seamless integration of cutting-edge tools such as Notion and Slack. My innate ability to anticipate future trends and nurture growth has led me to excel in creating meaningful connections and empowering others. I am committed to continuous learning and personal development, ensuring that I stay at the forefront of my field and provide exceptional value to my clients and community members. Let's connect if you're looking to build a vibrant community, integrate emerging technologies, or collaborate on projects that drive social, economic, and technological progress!

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