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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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Crafting vibrant communities and igniting brand growth with strategic marketing finesse.

Hello! I'm Kris, a big believer in the power of community to transform brands and bring people together in meaningful ways. My journey into the world of community building began not in a boardroom, but amidst the vibrant interactions of small-scale forums and local meetups. It was there, in the grassroots initiatives, that I discovered my passion for connecting people, not just online, but in the shared experiences that shape our lives. One of my proudest milestones came recently with the launch of "The Nest" for Goosechase Adventures—a platform where I translated user enthusiasm into a thriving online community. This wasn't just about numbers; it was about creating a space where every member felt valued and heard. The success of The Nest, marked by a staggering engagement rate in its initial weeks, was a testament to what we can achieve when we put the community at the heart of our strategy. My curiosity and love for learning have always pushed me to explore beyond the conventional. Recently, I've delved into the world of data analytics to understand community behaviors better. This new skill has not only enriched my strategy toolkit but also enabled me to forecast trends and tailor engagements that resonate on a deeper level. What excites me most is the opportunity to build bridges—between brands and their audiences, between products and their users. My approach is unique because I don't just look at community building as a part of the marketing mix; I see it as the soul of brand identity. It's where the magic happens, where brands become a living, breathing part of people's lives. Beyond the metrics and KPIs, my strength lies in my ability to listen, adapt, and innovate. Where others might see challenges, I see opportunities to strengthen connections and foster loyalty. My toolkit is diverse, from content creation that sparks conversations to event strategies that bring people together, all grounded in a profound understanding of what makes communities tick. In a world where digital spaces are more crowded than ever, my unique blend of creative vision, strategic thinking, and genuine passion for community engagement stands out. I don't just build communities; I cultivate environments where every member can thrive and contribute to collective growth. Let's connect and explore how we can create something extraordinary together, building communities that not only grow but flourish.

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I am an award-winning Community Builder and Strategist based in Dallas, Texas, USA. With more than 10 years of experience in the Community Industry, my specializations include designing and implementing community strategies, facilitating engaging community programming, and communicating the unique value proposition communities can bring to organizations.

I'm a passionate community builder who believes in the power of connection, shared experiences, and growth. My journey in community-building started when I returned to the US after an adventurous stint in South America, deeply inspired by my exploration and learning. I realized that the stories of my travels were best understood by fellow adventurers, sparking my mission to create travel communities. I co-built and scaled the DFW Chapter of CouchSurfing, where over 80 enthusiasts gathered weekly to share their wanderlust. In 2013, I joined an online community of solo female travelers, helping it grow to over 400,000 women by 2019. My background in education and passion for community-building converged with a focus on relationships and conflict resolution. I enthusiastically grab onto opportunities that allow me to build communities, strategize about the way forward, geek out about conflict resolution and psychology concepts, and empathize and rally around the heroic efforts our teachers bring to their classrooms, schools, and districts every day. The tie that binds these qualities together can be summed up in one word; relationships. My academic background in Political Science and International Relations (BA) and International Conflict Resolution (MA) fuels my curiosity and global perspective. I'm an adventurer at heart, a hobby photographer, and an advocate for cultural competency, diversity, and inclusion. Now, as a Community Strategist, I've leveraged data, technology, and innovation to earn the Community Industry Award for Best Growth Marketing Community in 2023. Check out my digital portfolio at: https://elizabethzwerg.com/digital-portfolio

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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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I have been the growth engine behind Gainsight's Community of people and the underlying product itself and along with other b2b brands in my career. Basically I help brands integrate the Customer voice [partner development and partner enablement, intersection of support, education, and success and customer communities.]

Hello Community people! After powering the Customer Success Community for Gainsight for the past 2years, where I led the end-to-end strategy and delivery of the Community experience, turning strategic plans into action and driving innovation for the CS + Community + Customer Education spaces, I am now available to take up a new challenge in the broader Customer Experience and Community space. Key highlights to summarize my recent years (from more than a decade in Community building), I have: Transformed the self-serve customer community into an incubator for Gainsight products, ensuring maximum value through strategic planning and cross-functional collaboration. Established the Gainsight Community as a comprehensive resource across the buyer journey, fostering operational excellence, brand advocacy, and customer success. Collaborated with cross-functional teams, translating complex business problems into user stories, and served as a Solutions consultant for Gainsight's Customer Communities technology. Owned and managed Community performance and impact KPIs, providing valuable feedback to Product and Engineering teams, acting as the internal voice of the customer, and overseeing program governance and stakeholder management. Also, During my tenure at Cognizant as an Agile Delivery Manager I was able to to operationalize people, processes, and systems for growth and retention of prestigious Food and Hospitality brand accounts. For e.g. Despite challenging circumstances, I increased team velocity by 39% within the first quarter of 2021. I managed projects, facilitated customer understanding, and drafted RFP responses, SoWs, and Change Requests, showcasing expertise in strategy definition based on research, data, and industry trends. With my history in leading customer programs end-to-end, I am enthusiastic about bringing my skills to power other brands to customer-centric glory!

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