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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community Co-Creator | Consultant | Facilitator

I am Rosanna Lopes, a dedicated community co-creator and nurturer with a rich background in affiliate marketing and a deep passion for building meaningful connections. My journey into community work began with my extensive experience as an Affiliate Marketing Manager, a role that honed my skills in relationship and partnership-based marketing. This experience taught me the importance of building lasting relationships and creating win-win opportunities, a skill I now bring to community co-creation and nurturing. One of my most significant milestones was co-founding and growing the Lisbon Digital Nomads meetup group, which attracted over 20,000 members on Meetup.com and hosted weekly events with over 200 attendees during the summer. This endeavor not only solidified my understanding of community dynamics but also fueled my passion for creating spaces where people can connect and thrive. I am passionate about intentional communities and have visited several, including Tamera in Portugal, where I completed their month-long Community Course, Piracanga in Brazil, and various communities in Mexico. These experiences have deepened my understanding of living in harmony with nature and each other, and they continually inspire my work. I've extensively trained myself on the topics of relating and community, and I've completed courses such as "Working with Conflict in Community" "Systems change" "Community building" etc. These courses have equipped me with tools that are essential for nurturing resilient and cohesive communities. I was born into two cultures, Dutch and Portuguese. I've lived for 4 years in Barcelona, 4 in London, and have been nomadicly for nearly a decade. I have a keen interest in cultures and sub-cultures and am very curious to our different views on what "Normal" means. I believe this helps me in the way that I work and approach people. My unique skills include creating and nurturing opportunities, event planning, promoting initiatives, and partnership marketing and I have a keen sensitivity to group dynamics, allowing me to adjust and respond effectively. I excel at bringing people together, online and offline, and fostering a sense of belonging. I can help where others might struggle by leveraging my diverse background to bridge gaps between individuals and groups, facilitating clear communication, and nurturing a supportive environment. I am committed to helping businesses and organizations create thriving, inclusive communities where everyone feels valued and connected. Let's work together to build communities that are not only successful but also deeply fulfilling and transformative for all involved.

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People focused, value focused, community first approach

My origin story begins in Learning & Development where I first heard of online communities in the professional sense, delving into social learning and subsequently launching and managing the first internal community at one of the UK's largest general insurers. A move into the world of SaaS saw me build a community from the initial beta program of 50 members to a thriving, engaged, connected community of over 25K members when I left seven years later. Bringing value to members in a wide variety of ways, working cross-functionally internally to bring the best content possible, and building and nurturing relationships with the people inside the community, both online and at real-world, analog, in-person events, made this the go-to place for customers of the company it was from. Having then been involved in building the foundations for a brand new community at one company, followed by being brought in to enhance and deepen an existing community at the next, growing membership by 62% through a new on-boarding program, I was made redundant in both occasions bringing me to now looking for my next opportunity and new community members to bring value to and build relationships with. I would say the skills I bring to a role and it's community come with the experience of run great community events programs, the ability to truly work cross-functionally internally to ensure that the very best people are involved in bringing value to members. I'm very people focused, and in this case, very customer-focused. Customer centricity is super important to me and is my ultimate starting point and ending point in community building.

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Community Specialist, Consultant, Strategist, TEDx Speaker

Biggest accomplishments to date include giving thousands of third culture kids a wifi-home and a sense of belonging through my on & offline brand TCKGlobal. In 2018, I gave a TEDx talk on the growth of my online community of third culture kids around the world. And, as the first hire at Levellr (a fast growing startup which empowers music industry stakeholders to cultivate Discord & Telegram communities, harness valuable first-party data, and generate additional income streams) I enabled them to build innovative and scalable community-tech-specific products and services shown through direct impact in revenue by growing +37% in one quarter and over 2.5x vs EOY 2022. In 10 months I managed team growth of 400%. Notable clients include Sony, Universal, Warner, and renowned artists like Fall Out Boy, Steve Aoki, Gorillaz, Katy Perry, and Niall Horan, along with brand giants such as Starbucks. At Levellr I led teams that delivered" Community Building Software and Services Product and New Metrics Development Moderation Program & Moderation Training Development and Management Digital Services Management Community Education Products and Services Community Content Production Started community building at the age of 16. Spent 8 years in early-stage tech start-ups independently and in teams within different areas across the marketing mix. Loves all things community & communications, marketing, and people management. Enjoy forming deep and meaningful relationships B2C, B2B, B2B2C. Dedicated my 20's learning diverse marketing skills and becoming an expert in community. Now, in my 30s, seeking a stable, long-term community-focused role. Whether you want to get started on building a new community from scratch, or need hands on or community consulting help turning an existing unhealthy community to a healthy sustainable one - I'm your gal! Notable recommendations - available upon request.

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Fractional Consultant (Senior Community/Ops/Marketing/Product) | 10+ Years XP

Hi there, I'm George Siosi Samuels. I'm a fractional consultant, emerging technology (blockchain/AI) advocate, and 3x founder. I leverage my Polynesian heritage and 10+ years experience in building communities and businesses to help organizations navigate the digital realm, improve their internal culture, and embrace emerging technologies. I'm also on a personal journey to explore ancient cultures, creating content that connects the past, present, and future. You might have seen my work with the Tuvalu government on the National Digital Ledger blockchain project, or my involvement in getting Slack their first APAC enterprise customer. As the Head of Community at the Bitcoin Association, I worked towards fostering a global community team dedicated to driving the adoption and development of the original Bitcoin protocol. Through my company Faiā, a consultancy founded in 2018, I provide innovative solutions for community-building and seamless integration of cutting-edge tools such as Notion and Slack. My innate ability to anticipate future trends and nurture growth has led me to excel in creating meaningful connections and empowering others. I am committed to continuous learning and personal development, ensuring that I stay at the forefront of my field and provide exceptional value to my clients and community members. Let's connect if you're looking to build a vibrant community, integrate emerging technologies, or collaborate on projects that drive social, economic, and technological progress!

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