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Community specialist with 25+ years experience and strong commercial track record.

Michelle Goodall is a community, marketing and communications leader with >25 years experience in a mix of B2B and B2C advisory, agency and in-house roles, including CMO roles in the technology sector. She also supports global businesses, non profits and scale up businesses powering their growth through marketing and community building. A recognised specialist, speaker, trainer and lecturer in community strategy and digital engagement, she has spoken at Marketing Week Live, Technology For Marketing, Brighton SEO, Agency Hackers, Association World Congress, Festival of Marketing, DMX, CLIX and many other marketing, comms and community conferences. Clients include: CSO Futures, MyTutor, Guild, The Marketing Society, Happiness Index, Royal College of Midwives, NEU, CIPD, Direct Line, eBay, UPS, CAF, JISC, Manchester Metropolitan University, Leeds University, BBC, Viacom, Multiple Sclerosis Society, UK Gov,) US Gov (US Embassy), Penguin Random House, Beacon Collaborative, LOCOG – London 2012, Taylor Wessing, Pai Skincare, Paramount and many others. A couple of customer testimonials: CSO Futures – Publisher “Michelle is an expert in all things community but has extensive commercial, marketing and comms experience. With her support we were able to go from a good idea about a community to execution. At speed. Highly recommended.” Daryl Willcox - Founder – CSO Futures National Education Union (NEU) - Membership organisation “There are self proclaimed ‘community experts’ out there who have 1-2 years of experience. Michelle is a highly astute consultant who has worked with most community/social media technologies and across a wide range of industries and sectors for more than 25 years, including our union/member organisation. Highly recommended.” Mike Joslin - Senior Digital Marketing Officer – NEU

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Community of practice consultant, strategist and expert

Emily Webber is a UK-based independent organisational consultant, coach, trainer, speaker and communities of practice expert. She focuses on creating environments where people thrive so that organisations can thrive. Emily Webber is a leading figure in Communities of practice in the UK through her work with organisations and books, approaches and tools that are used by others across the industry. She offers: Consultancy to accelerate your communities of practice Consultancy with communities of practice expert Emily Webber of Tacit accelerates your community of practice initiatives by providing expertise and approaches gained from years of experience working in the field across many different organisations. Emily has helped organisations define their communities of practice strategies, supported them to put them into practice, gained buy-in from senior leaders, designed and delivered training programmes and career frameworks, reviewed community effectiveness, and identified opportunities to improve, reinvigorate and supercharge them. Bring communities of practice to life with tailored training Emily also provides tailored and bespoke training on all aspects of communities of practice. Including leaders who are curious about the benefits, people leading initiatives, those leading communities and practices, and community members. She draws on her experience, tools and approaches and works with internal stakeholders to create relatable and appropriate content that participants can immediately put into action. Previous clients include BBC, Department for Work and Pensions, Ministry of Justice, Ministry of Housing, Communities and Local Government, LVL (Peru), Jio (india), HM Land Registry, Department for Environment, Food & Rural Affairs, Co-op Digital, Transport for Greater Manchester, Prostate Cancer UK, Nesta and Behavioural insights team. “Emily’s deep understanding of the field and having worked in and with various government departments and clients really came through in her ability to immediately pin point the good and bad. Coming up with rock solid coaching, consultancy and recommendations to help us unlock greater value from our communities of practice.”

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People focused, value focused, community first approach

My origin story begins in Learning & Development where I first heard of online communities in the professional sense, delving into social learning and subsequently launching and managing the first internal community at one of the UK's largest general insurers. A move into the world of SaaS saw me build a community from the initial beta program of 50 members to a thriving, engaged, connected community of over 25K members when I left seven years later. Bringing value to members in a wide variety of ways, working cross-functionally internally to bring the best content possible, and building and nurturing relationships with the people inside the community, both online and at real-world, analog, in-person events, made this the go-to place for customers of the company it was from. Having then been involved in building the foundations for a brand new community at one company, followed by being brought in to enhance and deepen an existing community at the next, growing membership by 62% through a new on-boarding program, I was made redundant in both occasions bringing me to now looking for my next opportunity and new community members to bring value to and build relationships with. I would say the skills I bring to a role and it's community come with the experience of run great community events programs, the ability to truly work cross-functionally internally to ensure that the very best people are involved in bringing value to members. I'm very people focused, and in this case, very customer-focused. Customer centricity is super important to me and is my ultimate starting point and ending point in community building.

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I help build and foster developer communities, and I deeply care about Free and Open Source Software.

Hi there, I'm Jona 👋 🌻 I'm all about creating lively and welcoming developer communities, and I'm a big advocate for Free and Open Source Software (FOSS). Throughout my career, I've been dedicated to encouraging collaboration and engagement, making spaces where people can freely share their knowledge and ideas. I specialize in developing and implementing effective community strategies. This includes organizing large-scale events that bring folks together and coordinating various projects and initiatives. I'm passionate about empowering individuals to contribute and thrive in an open and supportive environment. One of my strengths is in creating ambassador programs that amplify community voices and create a network of passionate advocates. These programs not only enhance community outreach but also contribute to the growth and sustainability of the ecosystem. Diversity, equity, and inclusion (DEI) are at the core of my values. I actively engage in DEI discussions and initiatives within the tech community, fostering an environment where everyone feels heard and valued. Through my work, I aim to break down barriers and create opportunities for underrepresented groups to thrive in the world of technology. Event planning is another area where I bring my expertise. Whether it's a small, focused meetup or a large-scale conference, I approach every detail thoughtfully to ensure a positive and enriching experience for all participants. If you're searching for someone genuinely passionate about fostering developer communities, committed to FOSS principles, and with a proven track record in community strategy, ambassador programs, mentorship, DEI, and event planning, then I'm thrilled to bring my skills and enthusiasm to your organization. Let's create something amazing together! 🌻

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