About me: I have over a decade of diverse digital marketing experience, specialized in brand growth, community engagement, strategic relationship management, and program building. With a knack for bringing people together, connecting the dots, moving things forward, and a creative approach, I thrive in a fast-paced, community-focused and people-centric environment. As a leader, I am known for taking initiative and inspiring teams, as well as my cross-functional operational background.
After 7 years at Yotpo, a B2B SaaS martech for eCommerce, where I was most recently the Head of Community and Brand Programs, I am looking for an opportunity to apply my background and skills toward a mission and company I believe in. I have effectively managed cross-functional teams, fostering a culture of innovation and achieving impactful outcomes. I am eager to bring my transformative approach to a new mission-driven company and lead the marketing and community growth efforts.
I love building and scaling programs, functions, and teams from scratch. At Yotpo, I established the community marketing function and team, launching a customer community that saw 3X QoQ growth and 2.5X monthly recurring members. I also directed their Amazing Women in eCommerce program that not only raised $160K+ for Girls Inc. and drove $10M in revenue, but I scaled it into a standalone brand with a 3.4K member network, 10K+ newsletter subscriber base, dedicated socials and content, as well as bi-month online and offline events.